What is SEO?

Why is SEO important?
 

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So what is SEO?

SEO (Search Engine Optimization) is used to help grow the organic visibility online via a non-paid search engine result.  SEO affect not only a search engine position result but paid traffic pricing via google ranking helping a business become more noticed.  


Why does my website need SEO?

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In a competitive marketplace getting your business rating online is the key to success. 

However, as there are many competitors fighting against your business it is now more important than ever to invest in digital marketing and SEO. It is estimated that over 97% of customers searched online to find goods or services in 2017.
 

Having a good website is only half the battle, creating a visually good website will help your company to gain traffic and appear on the first page of the search engine.


How SEO works


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There are three major divisions in the success of SEO

  1. Keyword Research

  2. On- Page SEO

  3. Off- Page SEO

What is a Keyword Research?

An SEO keyword is phrases and words that are used in your companies web content. Keywords make it possible for people to find your website through a search engine.

The use of keywords is one of the most important to your website as they are the key that will help your web page stand out on search engines. It is important to pick relevant keywords that will relate to your company. Cornerstone keywords are used to describe the core of your business. They help search engines to match your website with relevant keywords,  An example of this would be Adfront using keywords such as:

  • Digital Marketing

  • Marketing

  • Social Media

  • Advertising

The goal is to use these keywords as they are the foundation of the campaign’s success.

Long-Tail keywords are created from cornerstone keywords and match what a customer may search when they are using a search engine, An example of this may be.

  • Digital Marketing Adfront

  • Marketing companies Dublin


 

What is On-Page SEO?

On-Page SEO allows content, keywords and HTML source codes of a webpage to be optimized. It is different to off-page SEO that refers to external signals such as social media pages and links.

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On-Page SEO takes into account all the aspects of a website, that in turn will improve the overall ranking in a search engine. As Search Engines are becoming more polished, it is important to remember that one of the major factors that will influence an on-page optimization is the relevance it holds. Search engines aim to link the query with the most relevant source. Therefore it is critical that your webpage must display relevant and up to date content in order to appear in a high rank on a search engine.

It is important to remember that On-Page SEO is controlled by your website and what you chose to display on it. If time and effort is put into creating a good and efficient website it will allow the site to gain a better ranking through search engines. Putting time and effort into On-Page SEO will increase the probability that the Off-page strategy will  be one of a success.

In order to make sure that your On-Page SEO is working to its best of capability, excellent content must be displayed through your website. Technological issues such as how long it takes for your webpage to load must be excellent and the over all user experience must be one of a kind.

 

 

What is Off- Page SEO?

Off-Page SEO goes beyond the design of a website and allows for other social media platforms to help boost websites ranking. Websites such as Facebook, Twitter and LinkedIn are also responsible in the aiding of promoting a business for the purpose of ranking a website on the first page of a search engine results page.

Off-Page SEO allows a company to perform outside the boundaries of their website through channels such as link building, social bookmarking and social media platforms.

Off-page SEO helps to build more exposure for a company as when a website ranks in the top positions it will receive more visits, links, and engagement. It is like a cycle of events that one thing may lead to another and so on. It is important to remember that off-Page SEO holds just as much importance as on-page SEO does. Search engines will also take into consideration the level of followers a website page has due to social media exposure when ranking it on display.

Domain Authority (DA) a search engine ranking score predicts how well a website will rank on a search engine result page. A domain authority score ranges from 0 to 100, with higher scores corresponding to a greater ability rank.  When a well-established business mentions another business that is not as popular it will help to boost that companies domain authority. 

Directory listings will also help to improve your Domain Authority. There are millions of websites around the globe. These include local and area directories as well as national listings. These listings have information on businesses, such as company name, contact information, your products and services, as well as any social media platforms.

A microsite is a branded content site that lives outside of a companies homepage or brand URL. Microsites also help to boost the Domain Authority of a website.


Getting the best from SEO

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We can now understand the importance that Search Engine Optimization now holds for each and every website in order to gain engagements and in doing so creating sales and revenue for your company.

It is important to invest time and money into creating a website with the right use of keywords, links, social media platforms in order to gain that most important ranking on a search engines display page.

keep an eye on competitors websites and to see if there is something that you can improve on your own site in order to rank higher. Keeping up to date with relevant information is the key to success for your website to remain at the top.

Adfront will transform an offline business int a successful online one.  Whether it's generating more calls, raising awareness of your brand and products or generating more sales. Our team will create a digital advertising strategy that works for your business. 

Adfront offer can offer your business a free consultation with one of our digital experts. Why not book in for your free consultation today!