Posts in Digital Marketing
Why Equality matters in the workplace

Equality in the workplace simply means that everyone receives fair treatment and has access to the same opportunities. When every situation in the workplace is dealt with in a transparent way, everyone knows what to expect in terms of consequences and rewards for their performances. 

It sets up an advantageous environment for both employees and employer for a number of reasons.

Inclusive workplaces respect and protect the principles of fairness, dignity, diversity and respect for all of their workers. It should be a core focus for any business, with a wide range of benefits. The easiest way to achieve that is with an equality and diversity policy, backed up by practical measures to promote it.

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What is Mobile Marketing and why is it Important?

Mobile marketing has become a key part of the way we communicate with our current or potential client base during the digital age. For the past decades, tech experts have said that the future would be mobile. 

Nowadays, with nearly 3 billion smartphone users around the world, it seems that their predictions were correct.  Brands, businesses, advertisers and marketers have been adapting to this reality, looking for new ways to turn traditional marketing strategies into effective mobile campaigns.

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How Important is a Briefing in Digital Marketing?

When you’re putting together a digital marketing briefing it is essential to align your marketing goals with the digital agency you hire, as well as all stakeholders involved in the business. It serves as a blueprint providing you with the basic structure to achieve your desired strategic digital marketing goals - in a way that all parties involved can easily understand said goals.

 This may be challenging considering you will need to have an understanding of certain concepts you’re not an expert in.

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Why planning your social content is important to your business

If you work in Digital Marketing, you know that for a social media strategy to be successful it requires proper planning, ahead of time. It is not just posting on Instagram or Facebook anymore. It’s time to take a more holistic approach, as in, looking at the marketing strategy as a whole and coordinating your social media efforts accordingly. Social media, traditional media, SEM campaigns, email campaigns, website developments, everything has to be coordinated for maximum efficiency. 

Having a common place for each team across your company or organisation to manage social media content, pose questions, make suggestions, allows for a much smoother implementation of your social media marketing plans.

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How Important is New Content for SEO?

In Digital Marketing it’s very common to hear the phrase: “Content Is King.”

Most of us have heard it several times, but not everyone is familiar with its origin or the reason for its longevity. It should come as no surprise that this maxim was originally shared by Bill Gates, who wrote an essay back in 1996 that had that same title “Content is King”.

The version that would make more sense nowadays would need an update “Fresh Content Is King”. This way, it emphasizes the importance of featuring fresh, new content on a regular basis.

Why is fresh content so critical for your website and SEO?

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What is a landing page and what is it used for?

Sometimes a 'landing page' is something similar to a destination page - any page where website visitors land when they reach your site for the first time. In fact, you'll notice there’s a specific report in Google Analytics which examines landing page traffic.

A landing page is also an important way to create inbound marketing and lead generation. It's a web page specifically designed to help you convert visitors to your site into leads since it’s supposed to provide you with all the means required for capturing this visitor’s email address.

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Is Influencing Marketing still a good investment?

Every year we see new trends in digital marketing, and some strategies can and will go out of style.

Influencing marketing has been around for a very long time, but it has only become popular in recent years and it has seen some incredible successes but also a few big failures.

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Why is it important to have a Community Manager?

Community management is often mistaken for social media management, and while it’s definitely a key part of any social media strategy, managing your community becomes more urgent the bigger your customer base gets.

Community management is mostly about relationships and how your brand seizes opportunities interact with your community in public online spaces.

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Top 10 Business Twitter Accounts that you should follow as an Entrepreneur

The world wide web is vast and full of information that can be extremely helpful for an entrepreneur. So much so that it can be overwhelming to know which sources are to be trusted, what information is relevant and will actually help improve your business.

Thankfully, Twitter is the social media platform where you can follow the curated contents of people who have been around for long and are at the forefront of business, marketing or whatever area you’re interested in. It even allows you to directly interact with them if you want to. Some might even be willing to answer any questions or doubts you may have regarding your business.

Here are some suggestions of Twitter accounts that you should follow if you want your newsfeed to be filled with relevant content that will help you grow.

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Why Does my Business Need Email Marketing?

The most basic description for email marketing can be defined as: the use of email to promote your business. It is used to create and nurture relationships with potential or current customers, keep them informed and updated on what’s going on with your brand, offer coupons and other exclusive discounts to encourage customer loyalty, and more depending on what type of business you’re in.

It is a direct form of marketing, the digital equivalent of sending brochures or flyers through traditional mail - except email marketing is much more efficient both for your wallet and for the environment.

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What is Google Ads and why Should I Use it?

If you’re like most business owners, the idea of running ads on Google is both enticing and intimidating. Chances are, if you do everything correctly, Google Ads could truly transform your business. But any mistake could result in you spending thousands of dollars with disappointing results.

But these risks and rewards do not really describe what this marketing platform is or how it works. Let's go over how it works, how it can benefit you and how you can get started.

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Business Grants and Support for SMEs and Startups in Ireland

The Irish economy has recovered from its darker days in an admirable way, and one of the factors that aided that recovery was the startup culture that it began to foster and nurture.

By attracting both tech giants and talent alike, Ireland managed to create a stimulating environment for business to start booming. The country is now entering a post-recovery phase where households are enjoying an increase in their income.

One of the ways the Irish Government is supporting that growth is by making incentives, grants and funds accessible to businesses.

Below is a list of some of the benefits that can help a Small Medium Enterprise (SME) or a startup regardless of what stage they find themselves in.


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10 SEO Tips for your Business

With digital marketing strategies becoming more and more essential to the vast majority of businesses, it is extremely important to stay on your toes if you want your business to grow. Your digital marketing efforts shouldn’t rely exclusively on paid or inorganic promotional strategies, Google, Instagram or Facebook Ads, influencers - they should take into account how important a solid SEO strategy is as well.

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Offline Sales VS Online Sales

When it comes to choosing between Offline or Online Sales, it doesn’t necessarily have to be an either/or situation. Offline retail is still the most popular, but online sales have also been rapidly growing more popular and will likely continue to do so.

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The Best 8 Universities to Study in Ireland

Due to a refreshing stance on growing and improving as a country, the Irish Government is keen on investing in the innovation and prestige of what their schools offer in terms of education.

Not only are there great efforts to support young entrepreneurs and startups, but the country’s best schools also want to be a part of a global network of students. This means, the best schools have comprehensive programmes for foreign students and welcomes them in large numbers.

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The 6 Most Spoken about Companies in Dublin

The way Dublin has evolved in the past years is inspiring to say the least.

Not too long ago, the city was far from being considered the ideal place to move to and start your career. Right now it has some of the most inviting workplaces around making it a prime choice for the ambitious and talented.

The startup ecosystem is thriving and is one of the liveliest, with the greatest potential for growth in the world. There are numerous startups with very promising ideas to solve problems for both businesses and people alike.

Here are some of the most remarkable Dublin startups to keep your eyes on at the moment.


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How Women are Changing the Tech Industry

In the past few years, Digital Marketing has become much more than an afterthought in a company’s marketing plan.

It is now a quintessential part of a company’s identity, market positioning and its relationship with customers.

With that in mind and considering how simple it is nowadays to outsource these services, it is definitely worth considering that option.




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Is Branded Content the right Strategy for my Company?

Digital Marketing is an essential part of a brand’s communication and marketing strategy, there’s no questioning that.

The thing is, everyone is already on that wagon. That means the internet and all its most popular websites or social media platforms are now crawling with display ads, pre-roll ads and all sorts of online advertising mediums and the audience has quickly become over saturated.

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What Social Media platforms are best for my business?

Social Media and its importance to a company's communication strategy has been steadily growing and evolving for the past few years.

If we take all the social media platforms into account, they connect literally billions of people nowadays. Which means if you make the right choices with regards to which platforms you use and create relevant content, the sky's the limit for how much your brand can grow.

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I have enough clients, so, why should I focus on digital?

In the past few years, Digital Marketing has become much more than an afterthought in a company’s marketing plan.

It is now a quintessential part of a company’s identity, market positioning and its relationship with customers.

With that in mind and considering how simple it is nowadays to outsource these services, it is definitely worth considering that option.




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