Posts in Display Ads
Why Does my Business Need Email Marketing?

The most basic description for email marketing can be defined as: the use of email to promote your business. It is used to create and nurture relationships with potential or current customers, keep them informed and updated on what’s going on with your brand, offer coupons and other exclusive discounts to encourage customer loyalty, and more depending on what type of business you’re in.

It is a direct form of marketing, the digital equivalent of sending brochures or flyers through traditional mail - except email marketing is much more efficient both for your wallet and for the environment.

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What is Google Ads and why Should I Use it?

If you’re like most business owners, the idea of running ads on Google is both enticing and intimidating. Chances are, if you do everything correctly, Google Ads could truly transform your business. But any mistake could result in you spending thousands of dollars with disappointing results.

But these risks and rewards do not really describe what this marketing platform is or how it works. Let's go over how it works, how it can benefit you and how you can get started.

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Business Grants and Support for SMEs and Startups in Ireland

The Irish economy has recovered from its darker days in an admirable way, and one of the factors that aided that recovery was the startup culture that it began to foster and nurture.

By attracting both tech giants and talent alike, Ireland managed to create a stimulating environment for business to start booming. The country is now entering a post-recovery phase where households are enjoying an increase in their income.

One of the ways the Irish Government is supporting that growth is by making incentives, grants and funds accessible to businesses.

Below is a list of some of the benefits that can help a Small Medium Enterprise (SME) or a startup regardless of what stage they find themselves in.


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10 SEO Tips for your Business

With digital marketing strategies becoming more and more essential to the vast majority of businesses, it is extremely important to stay on your toes if you want your business to grow. Your digital marketing efforts shouldn’t rely exclusively on paid or inorganic promotional strategies, Google, Instagram or Facebook Ads, influencers - they should take into account how important a solid SEO strategy is as well.

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Offline Sales VS Online Sales

When it comes to choosing between Offline or Online Sales, it doesn’t necessarily have to be an either/or situation. Offline retail is still the most popular, but online sales have also been rapidly growing more popular and will likely continue to do so.

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The 6 Most Spoken about Companies in Dublin

The way Dublin has evolved in the past years is inspiring to say the least.

Not too long ago, the city was far from being considered the ideal place to move to and start your career. Right now it has some of the most inviting workplaces around making it a prime choice for the ambitious and talented.

The startup ecosystem is thriving and is one of the liveliest, with the greatest potential for growth in the world. There are numerous startups with very promising ideas to solve problems for both businesses and people alike.

Here are some of the most remarkable Dublin startups to keep your eyes on at the moment.


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How Women are Changing the Tech Industry

In the past few years, Digital Marketing has become much more than an afterthought in a company’s marketing plan.

It is now a quintessential part of a company’s identity, market positioning and its relationship with customers.

With that in mind and considering how simple it is nowadays to outsource these services, it is definitely worth considering that option.




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Is Branded Content the right Strategy for my Company?

Digital Marketing is an essential part of a brand’s communication and marketing strategy, there’s no questioning that.

The thing is, everyone is already on that wagon. That means the internet and all its most popular websites or social media platforms are now crawling with display ads, pre-roll ads and all sorts of online advertising mediums and the audience has quickly become over saturated.

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What Social Media platforms are best for my business?

Social Media and its importance to a company's communication strategy has been steadily growing and evolving for the past few years.

If we take all the social media platforms into account, they connect literally billions of people nowadays. Which means if you make the right choices with regards to which platforms you use and create relevant content, the sky's the limit for how much your brand can grow.

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I have enough clients, so, why should I focus on digital?

In the past few years, Digital Marketing has become much more than an afterthought in a company’s marketing plan.

It is now a quintessential part of a company’s identity, market positioning and its relationship with customers.

With that in mind and considering how simple it is nowadays to outsource these services, it is definitely worth considering that option.




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Why Should I consider Outsourcing my Marketing Efforts?

Digital Marketing should be a key component of a company's Marketing strategy since it allows the business to specifically target and reach a broader audience interested in purchasing their products or services. It also can generate leads and facilitate transactions if done by seasoned professionals. In startups or smaller businesses, usually, the main focus is on delivering a great product or service to the customers and making sure their needs are met.



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10 KPIs to Follow if you Own a Small Business

If you are wondering what a KPI is, it’s basically what you should pay attention to if you want your business to flourish. The acronym stands for Key Performance Indicators, and as you can tell by the name, they are the factors you need to take into account while managing your business to make sure everything goes smoothly and that preventable mistakes aren’t allowed to happen.



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Facebook Ads? Yes, No, Maybe?

In only a couple of years, Facebook has grown immensely and has gathered an impressive 2.27 billion users. With such a huge platform, it was only a matter of time until advertising services were made available to everyone, from businesses to personalities, political parties, venues, artists, etc. Although it has great potential, it also needs to be used wisely in order to reap the best results, otherwise you will be spending money without seeing the benefits of that investment since it’s so over saturated with user-generated content.



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Display Advertising VS Search Advertising: Which one should I go for?

To those who are unfamiliar with these terms, Display Ads are those banners you often see on forums, on most websites, they can have different formats and placements. Search ads are the paid advertisements you see on top of your search engine result page on Google when you use to look something up.

They are both very useful and can have great results that are worth your money - it’s important to determine what is the goal of your campaign before you invest in either of them, otherwise you risk not making the best use of these tools.


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