Posts tagged Advertising
Are Social Media Stories Worthwhile?

Social media may seem a bit cold and impersonal at times, especially when we want to use it to establish and nurture relationships with clients. Sometimes, that may be only due to a lack of savvyness on how to adequately use these platforms to your best advantage as a business.

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Fast Landing Page Benefits

An effective landing page is a great way to directly influence your campaigns, research projects, product creation, future sales, and customer service initiatives. It’s a great way to gather relevant data about your audience that you can then use to better cater to their needs.

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Outsourcing Digital Marketing: Benefits

Digital marketing is probably one of the fastest developing fields in today’s advertising landscape, and it has taken over the world.  It is nearly impossible to know every key component of an effective digital marketing strategy as it comprises numerous features and limitless possibilities.


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The Benefits of Turning Digital

We know that the world is constantly changing. Technology is developing at increasingly faster rates and both businesses and consumers struggle to keep up with it at times. Digital connectivity is simultaneously bringing the world closer together while highlighting what makes everything different.

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Is SEO dead?!

Every few years, some people within the digital marketing industry discuss the possibility of SEO being dead, or nearly.  Frankly, with an estimated value of over $70 billion dollars, SEO won’t be going anywhere, anytime soon.

Even though these rumors are generally false, they do hold bits of truth. While SEO definitely isn’t dead, over the years, some of its elements have either become obsolete or evolved into something new.

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Why Email Marketing?

The most basic description for email marketing can be defined as: the use of email to promote your business. It is used to create and nurture relationships with potential or current customers, keep them informed and updated on what’s going on with your brand.

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Google Ads Explained

If you’re like most business owners, the idea of running ads on Google is both enticing and intimidating. Chances are, if you do everything correctly, Google Ads could truly transform your business. But any mistake could result in you spending thousands of dollars with disappointing results.

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Online VS Offline Sales

When it comes to choosing between Offline or Online Sales, it doesn’t necessarily have to be an either/or situation. Offline retail is still the most popular, but online sales have also been rapidly growing more popular and will likely continue to do so.

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6 Impressive Startups in Dublin

The way Dublin has evolved in the past years is inspiring to say the least. Not too long ago, the city was far from being considered the ideal place to move to and start your career. Right now it has some of the most inviting workplaces around making it a prime choice for the ambitious & talented.

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Women Changing the Tech Industry

Considering how many women have been instrumental in the first developments of what is known today as the tech industry, it can be mind-boggling to see how it became such a male-dominated field.

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The Benefits of Branded Content

Digital Marketing is an essential part of a brand’s communication and marketing strategy.. The thing is, everyone is already on it. That means the internet and all its most popular websites or social media platforms are now crawling with display ads and other online advertising mediums.

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The Best Social Media platforms

Social Media and its importance to a company's communication strategy has been steadily growing and evolving for the past few years.

If we take all the social media platforms into account, they connect literally billions of people nowadays.

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Why Focus on Digital?

In the past few years, Digital Marketing has become much more than an afterthought in a company’s marketing plan. It is now a quintessential part of a company’s identity, market positioning and its relationship with customers.


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Outsourcing Your Marketing Efforts

Digital Marketing should be a key component of a company's Marketing strategy since it allows the business to specifically target and reach a broader audience interested in purchasing their products or services. It also can generate leads & facilitate transactions if done by seasoned professionals.

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Top 10 KPIs to Follow

If you are wondering what a KPI is, it’s basically what you should pay attention to if you want your business to flourish. The acronym stands for Key Performance Indicators, and as you can tell by the name, they are the factors you need to take into account while managing your business.



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Facebook Ads? Yes, No, Maybe?

In only a couple of years, Facebook has grown immensely and has gathered an impressive 2.27 billion users. With such a huge platform, it was only a matter of time until advertising services were made available to everyone, from businesses to personalities, political parties, venues, artists, etc.

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