Digital Marketing is an essential part of a brand’s communication and marketing strategy.. The thing is, everyone is already on it. That means the internet and all its most popular websites or social media platforms are now crawling with display ads and other online advertising mediums.Read More
Social Media and its importance to a company's communication strategy has been steadily growing and evolving for the past few years.
If we take all the social media platforms into account, they connect literally billions of people nowadays.Read More
In the past few years, Digital Marketing has become much more than an afterthought in a company’s marketing plan. It is now a quintessential part of a company’s identity, market positioning and its relationship with customers.
Digital Marketing should be a key component of a company's Marketing strategy since it allows the business to specifically target and reach a broader audience interested in purchasing their products or services. It also can generate leads & facilitate transactions if done by seasoned professionals.Read More
If you are wondering what a KPI is, it’s basically what you should pay attention to if you want your business to flourish. The acronym stands for Key Performance Indicators, and as you can tell by the name, they are the factors you need to take into account while managing your business.
In only a couple of years, Facebook has grown immensely and has gathered an impressive 2.27 billion users. With such a huge platform, it was only a matter of time until advertising services were made available to everyone, from businesses to personalities, political parties, venues, artists, etc.
To those who are unfamiliar with these terms, Display Ads are those banners you often see on forums, on most websites, they can have different formats and placements. Search ads are the paid advertisements you see on top of your search engine result page on Google when you use to look something up.Read More