Posts tagged Display Advertising
Is Branded Content the right Strategy for my Company?

Digital Marketing is an essential part of a brand’s communication and marketing strategy, there’s no questioning that.

The thing is, everyone is already on that wagon. That means the internet and all its most popular websites or social media platforms are now crawling with display ads, pre-roll ads and all sorts of online advertising mediums and the audience has quickly become over saturated.

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What Social Media platforms are best for my business?

Social Media and its importance to a company's communication strategy has been steadily growing and evolving for the past few years.

If we take all the social media platforms into account, they connect literally billions of people nowadays. Which means if you make the right choices with regards to which platforms you use and create relevant content, the sky's the limit for how much your brand can grow.

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I have enough clients, so, why should I focus on digital?

In the past few years, Digital Marketing has become much more than an afterthought in a company’s marketing plan.

It is now a quintessential part of a company’s identity, market positioning and its relationship with customers.

With that in mind and considering how simple it is nowadays to outsource these services, it is definitely worth considering that option.




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Why Should I consider Outsourcing my Marketing Efforts?

Digital Marketing should be a key component of a company's Marketing strategy since it allows the business to specifically target and reach a broader audience interested in purchasing their products or services. It also can generate leads and facilitate transactions if done by seasoned professionals. In startups or smaller businesses, usually, the main focus is on delivering a great product or service to the customers and making sure their needs are met.



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10 KPIs to Follow if you Own a Small Business

If you are wondering what a KPI is, it’s basically what you should pay attention to if you want your business to flourish. The acronym stands for Key Performance Indicators, and as you can tell by the name, they are the factors you need to take into account while managing your business to make sure everything goes smoothly and that preventable mistakes aren’t allowed to happen.



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Facebook Ads? Yes, No, Maybe?

In only a couple of years, Facebook has grown immensely and has gathered an impressive 2.27 billion users. With such a huge platform, it was only a matter of time until advertising services were made available to everyone, from businesses to personalities, political parties, venues, artists, etc. Although it has great potential, it also needs to be used wisely in order to reap the best results, otherwise you will be spending money without seeing the benefits of that investment since it’s so over saturated with user-generated content.



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Display Advertising VS Search Advertising: Which one should I go for?

To those who are unfamiliar with these terms, Display Ads are those banners you often see on forums, on most websites, they can have different formats and placements. Search ads are the paid advertisements you see on top of your search engine result page on Google when you use to look something up.

They are both very useful and can have great results that are worth your money - it’s important to determine what is the goal of your campaign before you invest in either of them, otherwise you risk not making the best use of these tools.


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