Posts tagged Dublin
Business Grants and Support for SMEs and Startups in Ireland

The Irish economy has recovered from its darker days in an admirable way, and one of the factors that aided that recovery was the startup culture that it began to foster and nurture.

By attracting both tech giants and talent alike, Ireland managed to create a stimulating environment for business to start booming. The country is now entering a post-recovery phase where households are enjoying an increase in their income.

One of the ways the Irish Government is supporting that growth is by making incentives, grants and funds accessible to businesses.

Below is a list of some of the benefits that can help a Small Medium Enterprise (SME) or a startup regardless of what stage they find themselves in.


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The Best 8 Universities to Study in Ireland

Due to a refreshing stance on growing and improving as a country, the Irish Government is keen on investing in the innovation and prestige of what their schools offer in terms of education.

Not only are there great efforts to support young entrepreneurs and startups, but the country’s best schools also want to be a part of a global network of students. This means, the best schools have comprehensive programmes for foreign students and welcomes them in large numbers.

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The 6 Most Spoken about Companies in Dublin

The way Dublin has evolved in the past years is inspiring to say the least.

Not too long ago, the city was far from being considered the ideal place to move to and start your career. Right now it has some of the most inviting workplaces around making it a prime choice for the ambitious and talented.

The startup ecosystem is thriving and is one of the liveliest, with the greatest potential for growth in the world. There are numerous startups with very promising ideas to solve problems for both businesses and people alike.

Here are some of the most remarkable Dublin startups to keep your eyes on at the moment.


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How Women are Changing the Tech Industry

In the past few years, Digital Marketing has become much more than an afterthought in a company’s marketing plan.

It is now a quintessential part of a company’s identity, market positioning and its relationship with customers.

With that in mind and considering how simple it is nowadays to outsource these services, it is definitely worth considering that option.




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Is Branded Content the right Strategy for my Company?

Digital Marketing is an essential part of a brand’s communication and marketing strategy, there’s no questioning that.

The thing is, everyone is already on that wagon. That means the internet and all its most popular websites or social media platforms are now crawling with display ads, pre-roll ads and all sorts of online advertising mediums and the audience has quickly become over saturated.

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What Social Media platforms are best for my business?

Social Media and its importance to a company's communication strategy has been steadily growing and evolving for the past few years.

If we take all the social media platforms into account, they connect literally billions of people nowadays. Which means if you make the right choices with regards to which platforms you use and create relevant content, the sky's the limit for how much your brand can grow.

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I have enough clients, so, why should I focus on digital?

In the past few years, Digital Marketing has become much more than an afterthought in a company’s marketing plan.

It is now a quintessential part of a company’s identity, market positioning and its relationship with customers.

With that in mind and considering how simple it is nowadays to outsource these services, it is definitely worth considering that option.




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The Best Hubs to Work in Dublin

Dublin is currently considered to be one of the top European digital hubs, and to anyone living here it’s easy to see why.

Dublin’s Silicon Docks is the epicentre of Ireland’s booming tech scene, home to some of the world’s biggest tech titans such as Google, Facebook and Twitter - but it’s also rife with interesting startups due to the favourable conditions provided for them to grow, such as funding availability and networking events.


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Why Should I consider Outsourcing my Marketing Efforts?

Digital Marketing should be a key component of a company's Marketing strategy since it allows the business to specifically target and reach a broader audience interested in purchasing their products or services. It also can generate leads and facilitate transactions if done by seasoned professionals. In startups or smaller businesses, usually, the main focus is on delivering a great product or service to the customers and making sure their needs are met.



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New Year Resolutions for your Business

With another year nearing its end, it’s always a healthy exercise to look back, contemplate and discuss everything: what went above expectations, what went according to plan, what turned out underwhelming or simply not good.

It’s a good time to let go of the stress and mindset of the previous year and get into gear in order to face a new one, with renewed energy and refreshed ideas.


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10 KPIs to Follow if you Own a Small Business

If you are wondering what a KPI is, it’s basically what you should pay attention to if you want your business to flourish. The acronym stands for Key Performance Indicators, and as you can tell by the name, they are the factors you need to take into account while managing your business to make sure everything goes smoothly and that preventable mistakes aren’t allowed to happen.



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Fast Growth, Slow Growth: Which one is Best for my Business?

The idea of your business growing too fast can be a bit daunting and overwhelming. The idea of your business becoming boring, predictable and stale is also far from desirable. So, what is the best approach to such an important topic that can make or break your business?

The answer will depend on several factors;  what stage is your business at, your resources and how comfortable you are with taking risks as an entrepreneur. It also depends on the kind of industry your business is in - tech start-ups, for example, can reap huge benefits from fast growth while a small local business might find growing slowly more adequate to its goals.



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Facebook Ads? Yes, No, Maybe?

In only a couple of years, Facebook has grown immensely and has gathered an impressive 2.27 billion users. With such a huge platform, it was only a matter of time until advertising services were made available to everyone, from businesses to personalities, political parties, venues, artists, etc. Although it has great potential, it also needs to be used wisely in order to reap the best results, otherwise you will be spending money without seeing the benefits of that investment since it’s so over saturated with user-generated content.



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Display Advertising VS Search Advertising: Which one should I go for?

To those who are unfamiliar with these terms, Display Ads are those banners you often see on forums, on most websites, they can have different formats and placements. Search ads are the paid advertisements you see on top of your search engine result page on Google when you use to look something up.

They are both very useful and can have great results that are worth your money - it’s important to determine what is the goal of your campaign before you invest in either of them, otherwise you risk not making the best use of these tools.


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Startups? SME’s? Small Business? What is the difference?

At first glance, it may seem as if startups and SMEs or small businesses are essentially the same; a small team of people lead by at least one entrepreneur trying to make a name for themselves in the market. Both share some of the same goals: growth, profitability and sustainability. However, there are some key differences between the two, especially in their approach to these goals and their funding strategies.

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Christmas is coming, how can I stand out?

Christmas is upon us, and if there’s anything customers love more than their family and friends is buying their Christmas gifts for a bargain.

All jokes aside, it is a great way to draw attention to your business, it provides a context for new campaigns and contents to keep things moving in your social media, website and e-commerce shopfront and it helps your website become more relevant in search engines.

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What's changed with Google Products?

It may seem impossible but Adwords was launched nearly 18 years ago today, and since then a lot has changed, Google multiplied its platforms, and regulary improved them. In July Google Adwords changed their name to Google Ads, but don't be scared, it is not a brand new platform, rather a rebranding. Google has also rebranded other products as part of this new project.

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What is SEO?

Having a good website is only half the battle, creating a visually good website will help your company to gain traffic and appear on the first page of the search engine.

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Why Us?

Here at Adfront, we believe that SMEs and Startups need to compete on a digital level against bigger and more established companies. They need to have the same tools, the same expertise and the same support.

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