Posts tagged SEO
Why planning your social content is important to your business

If you work in Digital Marketing, you know that for a social media strategy to be successful it requires proper planning, ahead of time. It is not just posting on Instagram or Facebook anymore. It’s time to take a more holistic approach, as in, looking at the marketing strategy as a whole and coordinating your social media efforts accordingly. Social media, traditional media, SEM campaigns, email campaigns, website developments, everything has to be coordinated for maximum efficiency. 

Having a common place for each team across your company or organisation to manage social media content, pose questions, make suggestions, allows for a much smoother implementation of your social media marketing plans.

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10 SEO Tips for your Business

With digital marketing strategies becoming more and more essential to the vast majority of businesses, it is extremely important to stay on your toes if you want your business to grow. Your digital marketing efforts shouldn’t rely exclusively on paid or inorganic promotional strategies, Google, Instagram or Facebook Ads, influencers - they should take into account how important a solid SEO strategy is as well.

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The Best Hubs to Work in Dublin

Dublin is currently considered to be one of the top European digital hubs, and to anyone living here it’s easy to see why.

Dublin’s Silicon Docks is the epicentre of Ireland’s booming tech scene, home to some of the world’s biggest tech titans such as Google, Facebook and Twitter - but it’s also rife with interesting startups due to the favourable conditions provided for them to grow, such as funding availability and networking events.


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10 KPIs to Follow if you Own a Small Business

If you are wondering what a KPI is, it’s basically what you should pay attention to if you want your business to flourish. The acronym stands for Key Performance Indicators, and as you can tell by the name, they are the factors you need to take into account while managing your business to make sure everything goes smoothly and that preventable mistakes aren’t allowed to happen.



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Display Advertising VS Search Advertising: Which one should I go for?

To those who are unfamiliar with these terms, Display Ads are those banners you often see on forums, on most websites, they can have different formats and placements. Search ads are the paid advertisements you see on top of your search engine result page on Google when you use to look something up.

They are both very useful and can have great results that are worth your money - it’s important to determine what is the goal of your campaign before you invest in either of them, otherwise you risk not making the best use of these tools.


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Startups? SME’s? Small Business? What is the difference?

At first glance, it may seem as if startups and SMEs or small businesses are essentially the same; a small team of people lead by at least one entrepreneur trying to make a name for themselves in the market. Both share some of the same goals: growth, profitability and sustainability. However, there are some key differences between the two, especially in their approach to these goals and their funding strategies.

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Christmas is coming, how can I stand out?

Christmas is upon us, and if there’s anything customers love more than their family and friends is buying their Christmas gifts for a bargain.

All jokes aside, it is a great way to draw attention to your business, it provides a context for new campaigns and contents to keep things moving in your social media, website and e-commerce shopfront and it helps your website become more relevant in search engines.

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What's changed with Google Products?

It may seem impossible but Adwords was launched nearly 18 years ago today, and since then a lot has changed, Google multiplied its platforms, and regulary improved them. In July Google Adwords changed their name to Google Ads, but don't be scared, it is not a brand new platform, rather a rebranding. Google has also rebranded other products as part of this new project.

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What is SEO?

Having a good website is only half the battle, creating a visually good website will help your company to gain traffic and appear on the first page of the search engine.

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Why Us?

Here at Adfront, we believe that SMEs and Startups need to compete on a digital level against bigger and more established companies. They need to have the same tools, the same expertise and the same support.

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