With digital marketing strategies becoming more and more essential to the vast majority of businesses, it is extremely important to stay on your toes if you want your business to grow. Your digital marketing efforts shouldn’t rely exclusively on paid or inorganic promotional strategies, Google, Instagram or Facebook Ads, influencers - they should take into account how important a solid SEO strategy is as well.Read More
Dublin is currently considered to be one of the top European digital hubs, and to anyone living here it’s easy to see why.
Dublin’s Silicon Docks is the epicentre of Ireland’s booming tech scene, home to some of the world’s biggest tech titans such as Google, Facebook and Twitter - but it’s also rife with interesting startups due to the favourable conditions provided for them to grow, such as funding availability and networking events.
If you are wondering what a KPI is, it’s basically what you should pay attention to if you want your business to flourish. The acronym stands for Key Performance Indicators, and as you can tell by the name, they are the factors you need to take into account while managing your business to make sure everything goes smoothly and that preventable mistakes aren’t allowed to happen.
To those who are unfamiliar with these terms, Display Ads are those banners you often see on forums, on most websites, they can have different formats and placements. Search ads are the paid advertisements you see on top of your search engine result page on Google when you use to look something up.
They are both very useful and can have great results that are worth your money - it’s important to determine what is the goal of your campaign before you invest in either of them, otherwise you risk not making the best use of these tools.
At first glance, it may seem as if startups and SMEs or small businesses are essentially the same; a small team of people lead by at least one entrepreneur trying to make a name for themselves in the market. Both share some of the same goals: growth, profitability and sustainability. However, there are some key differences between the two, especially in their approach to these goals and their funding strategies.Read More
Christmas is upon us, and if there’s anything customers love more than their family and friends is buying their Christmas gifts for a bargain.
All jokes aside, it is a great way to draw attention to your business, it provides a context for new campaigns and contents to keep things moving in your social media, website and e-commerce shopfront and it helps your website become more relevant in search engines.Read More
It may seem impossible but Adwords was launched nearly 18 years ago today, and since then a lot has changed, Google multiplied its platforms, and regulary improved them. In July Google Adwords changed their name to Google Ads, but don't be scared, it is not a brand new platform, rather a rebranding. Google has also rebranded other products as part of this new project.Read More
Having a good website is only half the battle, creating a visually good website will help your company to gain traffic and appear on the first page of the search engine.Read More
Here at Adfront, we believe that SMEs and Startups need to compete on a digital level against bigger and more established companies. They need to have the same tools, the same expertise and the same support.Read More