An effective landing page is a great way to directly influence your campaigns, research projects, product creation, future sales, and customer service initiatives. It’s a great way to gather relevant data about your audience that you can then use to better cater to their needs.Read More
Digital marketing is probably one of the fastest developing fields in today’s advertising landscape, and it has taken over the world. It is nearly impossible to know every key component of an effective digital marketing strategy as it comprises numerous features and limitless possibilities.
We know that the world is constantly changing. Technology is developing at increasingly faster rates and both businesses and consumers struggle to keep up with it at times. Digital connectivity is simultaneously bringing the world closer together while highlighting what makes everything different.Read More
Digital Marketing is one of those fields where you have to be constantly on your toes. It relies heavily on technological developments, which have been happening almost at the speed of lighting so, consequently, Digital Marketing is constantly evolving as well.Read More
Every few years, some people within the digital marketing industry discuss the possibility of SEO being dead, or nearly. Frankly, with an estimated value of over $70 billion dollars, SEO won’t be going anywhere, anytime soon.
Even though these rumors are generally false, they do hold bits of truth. While SEO definitely isn’t dead, over the years, some of its elements have either become obsolete or evolved into something new.Read More
Having a common place for each team across your company or organisation to manage social media content, pose questions, make suggestions, allows for a much smoother implementation of your social media marketing plans.Read More
With digital marketing strategies becoming more and more essential to the vast majority of businesses, it is extremely important to stay on your toes if you want your business to grow.Read More
Dublin is currently considered to be one of the top European digital hubs, and to anyone living here it’s easy to see why.
Dublin’s Silicon Docks is the epicentre of Ireland’s booming tech scene, home to some of the world’s biggest tech titans such as Google, Facebook and Twitter.Read More
If you are wondering what a KPI is, it’s basically what you should pay attention to if you want your business to flourish. The acronym stands for Key Performance Indicators, and as you can tell by the name, they are the factors you need to take into account while managing your business.
To those who are unfamiliar with these terms, Display Ads are those banners you often see on forums, on most websites, they can have different formats and placements. Search ads are the paid advertisements you see on top of your search engine result page on Google when you use to look something up.Read More
At first glance, it may seem as if startups and SMEs or small businesses are essentially the same; a small team of people lead by at least one entrepreneur trying to make a name for themselves in the market. Both share some of the same goals: growth, profitability and sustainability.Read More
Christmas is upon us, and if there’s anything customers love more than their family and friends is buying their Christmas gifts for a bargain.Read More
It may seem impossible but Adwords was launched nearly 18 years ago today, and since then a lot has changed, Google multiplied its platforms, and regulary improved them. In July Google Adwords changed their name to Google Ads, but don't be scared, it is not a brand new platform.Read More
SEO (Search Engine Optimization) is used to help grow the organic visibility online via a non-paid search engine result. SEO affects not only a search engine position result but paid traffic pricing via google ranking helping a business become more noticed.Read More
Adfront was set up in January 2018 and is a new initiative set up by the Irish Independent News and Media, Our team consists of director Ross Conlon. In our office, Andrew Wade, our Managing Director, is always available with any questions you may have.Read More