Posts tagged Search Advertising
Top 10 KPIs to Follow

If you are wondering what a KPI is, it’s basically what you should pay attention to if you want your business to flourish. The acronym stands for Key Performance Indicators, and as you can tell by the name, they are the factors you need to take into account while managing your business.



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Facebook Ads? Yes, No, Maybe?

In only a couple of years, Facebook has grown immensely and has gathered an impressive 2.27 billion users. With such a huge platform, it was only a matter of time until advertising services were made available to everyone, from businesses to personalities, political parties, venues, artists, etc.

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Display Advertising VS Search Advertising

To those who are unfamiliar with these terms, Display Ads are those banners you often see on forums, on most websites, they can have different formats and placements. Search ads are the paid advertisements you see on top of your search engine result page on Google when you use to look something up.

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