Posts tagged Team
How Important is New Content for SEO?

In Digital Marketing it’s very common to hear the phrase: “Content Is King.”

Most of us have heard it several times, but not everyone is familiar with its origin or the reason for its longevity. It should come as no surprise that this maxim was originally shared by Bill Gates, who wrote an essay back in 1996 that had that same title “Content is King”.

The version that would make more sense nowadays would need an update “Fresh Content Is King”. This way, it emphasizes the importance of featuring fresh, new content on a regular basis.

Why is fresh content so critical for your website and SEO?

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What is a landing page and what is it used for?

Sometimes a 'landing page' is something similar to a destination page - any page where website visitors land when they reach your site for the first time. In fact, you'll notice there’s a specific report in Google Analytics which examines landing page traffic.

A landing page is also an important way to create inbound marketing and lead generation. It's a web page specifically designed to help you convert visitors to your site into leads since it’s supposed to provide you with all the means required for capturing this visitor’s email address.

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Is Influencing Marketing still a good investment?

Every year we see new trends in digital marketing, and some strategies can and will go out of style.

Influencing marketing has been around for a very long time, but it has only become popular in recent years and it has seen some incredible successes but also a few big failures.

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Why is it important to have a Community Manager?

Community management is often mistaken for social media management, and while it’s definitely a key part of any social media strategy, managing your community becomes more urgent the bigger your customer base gets.

Community management is mostly about relationships and how your brand seizes opportunities interact with your community in public online spaces.

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