Posts tagged brief
What is Mobile Marketing and why is it Important?

Mobile marketing has become a key part of the way we communicate with our current or potential client base during the digital age. For the past decades, tech experts have said that the future would be mobile. 

Nowadays, with nearly 3 billion smartphone users around the world, it seems that their predictions were correct.  Brands, businesses, advertisers and marketers have been adapting to this reality, looking for new ways to turn traditional marketing strategies into effective mobile campaigns.

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How Important is a Briefing in Digital Marketing?

When you’re putting together a digital marketing briefing it is essential to align your marketing goals with the digital agency you hire, as well as all stakeholders involved in the business. It serves as a blueprint providing you with the basic structure to achieve your desired strategic digital marketing goals - in a way that all parties involved can easily understand said goals.

 This may be challenging considering you will need to have an understanding of certain concepts you’re not an expert in.

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