Posts tagged briefing
How Important is a Briefing in Digital Marketing?

When you’re putting together a digital marketing briefing it is essential to align your marketing goals with the digital agency you hire, as well as all stakeholders involved in the business. It serves as a blueprint providing you with the basic structure to achieve your desired strategic digital marketing goals - in a way that all parties involved can easily understand said goals.

 This may be challenging considering you will need to have an understanding of certain concepts you’re not an expert in.

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