Posts tagged digital
Why Equality matters in the workplace

Equality in the workplace simply means that everyone receives fair treatment and has access to the same opportunities. When every situation in the workplace is dealt with in a transparent way, everyone knows what to expect in terms of consequences and rewards for their performances. 

It sets up an advantageous environment for both employees and employer for a number of reasons.

Inclusive workplaces respect and protect the principles of fairness, dignity, diversity and respect for all of their workers. It should be a core focus for any business, with a wide range of benefits. The easiest way to achieve that is with an equality and diversity policy, backed up by practical measures to promote it.

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What is Mobile Marketing and why is it Important?

Mobile marketing has become a key part of the way we communicate with our current or potential client base during the digital age. For the past decades, tech experts have said that the future would be mobile. 

Nowadays, with nearly 3 billion smartphone users around the world, it seems that their predictions were correct.  Brands, businesses, advertisers and marketers have been adapting to this reality, looking for new ways to turn traditional marketing strategies into effective mobile campaigns.

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How Important is a Briefing in Digital Marketing?

When you’re putting together a digital marketing briefing it is essential to align your marketing goals with the digital agency you hire, as well as all stakeholders involved in the business. It serves as a blueprint providing you with the basic structure to achieve your desired strategic digital marketing goals - in a way that all parties involved can easily understand said goals.

 This may be challenging considering you will need to have an understanding of certain concepts you’re not an expert in.

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Why planning your social content is important to your business

If you work in Digital Marketing, you know that for a social media strategy to be successful it requires proper planning, ahead of time. It is not just posting on Instagram or Facebook anymore. It’s time to take a more holistic approach, as in, looking at the marketing strategy as a whole and coordinating your social media efforts accordingly. Social media, traditional media, SEM campaigns, email campaigns, website developments, everything has to be coordinated for maximum efficiency. 

Having a common place for each team across your company or organisation to manage social media content, pose questions, make suggestions, allows for a much smoother implementation of your social media marketing plans.

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What is a landing page and what is it used for?

Sometimes a 'landing page' is something similar to a destination page - any page where website visitors land when they reach your site for the first time. In fact, you'll notice there’s a specific report in Google Analytics which examines landing page traffic.

A landing page is also an important way to create inbound marketing and lead generation. It's a web page specifically designed to help you convert visitors to your site into leads since it’s supposed to provide you with all the means required for capturing this visitor’s email address.

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Is Influencing Marketing still a good investment?

Every year we see new trends in digital marketing, and some strategies can and will go out of style.

Influencing marketing has been around for a very long time, but it has only become popular in recent years and it has seen some incredible successes but also a few big failures.

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Why is it important to have a Community Manager?

Community management is often mistaken for social media management, and while it’s definitely a key part of any social media strategy, managing your community becomes more urgent the bigger your customer base gets.

Community management is mostly about relationships and how your brand seizes opportunities interact with your community in public online spaces.

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Is Branded Content the right Strategy for my Company?

Digital Marketing is an essential part of a brand’s communication and marketing strategy, there’s no questioning that.

The thing is, everyone is already on that wagon. That means the internet and all its most popular websites or social media platforms are now crawling with display ads, pre-roll ads and all sorts of online advertising mediums and the audience has quickly become over saturated.

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What Social Media platforms are best for my business?

Social Media and its importance to a company's communication strategy has been steadily growing and evolving for the past few years.

If we take all the social media platforms into account, they connect literally billions of people nowadays. Which means if you make the right choices with regards to which platforms you use and create relevant content, the sky's the limit for how much your brand can grow.

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What's changed with Google Products?

It may seem impossible but Adwords was launched nearly 18 years ago today, and since then a lot has changed, Google multiplied its platforms, and regulary improved them. In July Google Adwords changed their name to Google Ads, but don't be scared, it is not a brand new platform, rather a rebranding. Google has also rebranded other products as part of this new project.

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What is SEO?

Having a good website is only half the battle, creating a visually good website will help your company to gain traffic and appear on the first page of the search engine.

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