Posts tagged entrepreneur
The 6 Most Spoken about Companies in Dublin

The way Dublin has evolved in the past years is inspiring to say the least.

Not too long ago, the city was far from being considered the ideal place to move to and start your career. Right now it has some of the most inviting workplaces around making it a prime choice for the ambitious and talented.

The startup ecosystem is thriving and is one of the liveliest, with the greatest potential for growth in the world. There are numerous startups with very promising ideas to solve problems for both businesses and people alike.

Here are some of the most remarkable Dublin startups to keep your eyes on at the moment.


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How Women are Changing the Tech Industry

In the past few years, Digital Marketing has become much more than an afterthought in a company’s marketing plan.

It is now a quintessential part of a company’s identity, market positioning and its relationship with customers.

With that in mind and considering how simple it is nowadays to outsource these services, it is definitely worth considering that option.




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I have enough clients, so, why should I focus on digital?

In the past few years, Digital Marketing has become much more than an afterthought in a company’s marketing plan.

It is now a quintessential part of a company’s identity, market positioning and its relationship with customers.

With that in mind and considering how simple it is nowadays to outsource these services, it is definitely worth considering that option.




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Why Should I consider Outsourcing my Marketing Efforts?

Digital Marketing should be a key component of a company's Marketing strategy since it allows the business to specifically target and reach a broader audience interested in purchasing their products or services. It also can generate leads and facilitate transactions if done by seasoned professionals. In startups or smaller businesses, usually, the main focus is on delivering a great product or service to the customers and making sure their needs are met.



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10 KPIs to Follow if you Own a Small Business

If you are wondering what a KPI is, it’s basically what you should pay attention to if you want your business to flourish. The acronym stands for Key Performance Indicators, and as you can tell by the name, they are the factors you need to take into account while managing your business to make sure everything goes smoothly and that preventable mistakes aren’t allowed to happen.



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Facebook Ads? Yes, No, Maybe?

In only a couple of years, Facebook has grown immensely and has gathered an impressive 2.27 billion users. With such a huge platform, it was only a matter of time until advertising services were made available to everyone, from businesses to personalities, political parties, venues, artists, etc. Although it has great potential, it also needs to be used wisely in order to reap the best results, otherwise you will be spending money without seeing the benefits of that investment since it’s so over saturated with user-generated content.



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Display Advertising VS Search Advertising: Which one should I go for?

To those who are unfamiliar with these terms, Display Ads are those banners you often see on forums, on most websites, they can have different formats and placements. Search ads are the paid advertisements you see on top of your search engine result page on Google when you use to look something up.

They are both very useful and can have great results that are worth your money - it’s important to determine what is the goal of your campaign before you invest in either of them, otherwise you risk not making the best use of these tools.


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Startups? SME’s? Small Business? What is the difference?

At first glance, it may seem as if startups and SMEs or small businesses are essentially the same; a small team of people lead by at least one entrepreneur trying to make a name for themselves in the market. Both share some of the same goals: growth, profitability and sustainability. However, there are some key differences between the two, especially in their approach to these goals and their funding strategies.

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