Posts tagged online
Offline Sales VS Online Sales

When it comes to choosing between Offline or Online Sales, it doesn’t necessarily have to be an either/or situation. Offline retail is still the most popular, but online sales have also been rapidly growing more popular and will likely continue to do so.

The best approach is to consider your current business position and which option is better for you. If your business is in its early stages, maybe it’s wise to start selling online if your product allows you to because it can be a lower investment that allows you to test the market before investing in a physical store.

It’s basically about choosing where do you want to invest your money.

Do you want to spend it acquiring a physical space in a strategic location, covering utility bills and other expenses? or Does it make more sense for your product to be readily available online, so it’s worth investing more in digital marketing so more people know about your website and your product?

They both have pros and cons to consider.

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Christmas is coming, how can I stand out?

Christmas is upon us, and if there’s anything customers love more than their family and friends is buying their Christmas gifts for a bargain.

All jokes aside, it is a great way to draw attention to your business, it provides a context for new campaigns and contents to keep things moving in your social media, website and e-commerce shopfront and it helps your website become more relevant in search engines.

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What's changed with Google Products?

It may seem impossible but Adwords was launched nearly 18 years ago today, and since then a lot has changed, Google multiplied its platforms, and regulary improved them. In July Google Adwords changed their name to Google Ads, but don't be scared, it is not a brand new platform, rather a rebranding. Google has also rebranded other products as part of this new project.

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What is SEO?

Having a good website is only half the battle, creating a visually good website will help your company to gain traffic and appear on the first page of the search engine.

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