When it comes to choosing between Offline or Online Sales, it doesn’t necessarily have to be an either/or situation. Offline retail is still the most popular, but online sales have also been rapidly growing more popular and will likely continue to do so.
The best approach is to consider your current business position and which option is better for you. If your business is in its early stages, maybe it’s wise to start selling online if your product allows you to because it can be a lower investment that allows you to test the market before investing in a physical store.
It’s basically about choosing where do you want to invest your money.
Do you want to spend it acquiring a physical space in a strategic location, covering utility bills and other expenses? or Does it make more sense for your product to be readily available online, so it’s worth investing more in digital marketing so more people know about your website and your product?
They both have pros and cons to consider.Read More