Posts tagged online
The Benefits of Turning Digital

We know that the world is constantly changing. Technology is developing at increasingly faster rates and both businesses and consumers struggle to keep up with it at times. Digital connectivity is simultaneously bringing the world closer together while highlighting what makes everything different.

Read More
Is SEO dead?!

Every few years, some people within the digital marketing industry discuss the possibility of SEO being dead, or nearly.  Frankly, with an estimated value of over $70 billion dollars, SEO won’t be going anywhere, anytime soon.

Even though these rumors are generally false, they do hold bits of truth. While SEO definitely isn’t dead, over the years, some of its elements have either become obsolete or evolved into something new.

Read More
Equality in the Workplace

Equality in the workplace simply means that everyone receives fair treatment and has access to the same opportunities. When every situation in the workplace is dealt with in a transparent way, everyone knows what to expect in terms of consequences and rewards for their performances. 

Read More
A Landing Page Explained

Sometimes a 'landing page' is something similar to a destination page - any page where website visitors land when they reach your site for the first time. In fact, you'll notice there’s a specific report in Google Analytics which examines landing page traffic. A landing page is also an important way to create inbound marketing and lead generation.

Read More
Influencing Marketing Benefits

Every year we see new trends in digital marketing, and some strategies can and will go out of style.

Influencing marketing has been around for a very long time, but it has only become popular in recent years and it has seen some incredible successes but also a few big failures.

Read More
Online VS Offline Sales

When it comes to choosing between Offline or Online Sales, it doesn’t necessarily have to be an either/or situation. Offline retail is still the most popular, but online sales have also been rapidly growing more popular and will likely continue to do so.

Read More
Google Product Changes

It may seem impossible but Adwords was launched nearly 18 years ago today, and since then a lot has changed, Google multiplied its platforms, and regulary improved them. In July Google Adwords changed their name to Google Ads, but don't be scared, it is not a brand new platform.

Read More
What is SEO?

SEO (Search Engine Optimization) is used to help grow the organic visibility online via a non-paid search engine result.  SEO affects not only a search engine position result but paid traffic pricing via google ranking helping a business become more noticed.

Read More