We know that the world is constantly changing. Technology is developing at increasingly faster rates and both businesses and consumers struggle to keep up with it at times. Digital connectivity is simultaneously bringing the world closer together while highlighting what makes everything different.Read More
Digital Marketing is one of those fields where you have to be constantly on your toes. It relies heavily on technological developments, which have been happening almost at the speed of lighting so, consequently, Digital Marketing is constantly evolving as well.Read More
Every few years, some people within the digital marketing industry discuss the possibility of SEO being dead, or nearly. Frankly, with an estimated value of over $70 billion dollars, SEO won’t be going anywhere, anytime soon.
Even though these rumors are generally false, they do hold bits of truth. While SEO definitely isn’t dead, over the years, some of its elements have either become obsolete or evolved into something new.Read More
Equality in the workplace simply means that everyone receives fair treatment and has access to the same opportunities. When every situation in the workplace is dealt with in a transparent way, everyone knows what to expect in terms of consequences and rewards for their performances.Read More
Mobile marketing has become a key part of the way we communicate with our current or potential client base during the digital age. For the past decades, tech experts have said that the future would be mobile.Read More
When you’re putting together a digital marketing briefing it is essential to align your marketing goals with the digital agency you hire, as well as all stakeholders involved in the business.Read More
Having a common place for each team across your company or organisation to manage social media content, pose questions, make suggestions, allows for a much smoother implementation of your social media marketing plans.Read More
Sometimes a 'landing page' is something similar to a destination page - any page where website visitors land when they reach your site for the first time. In fact, you'll notice there’s a specific report in Google Analytics which examines landing page traffic. A landing page is also an important way to create inbound marketing and lead generation.Read More
Every year we see new trends in digital marketing, and some strategies can and will go out of style.
Influencing marketing has been around for a very long time, but it has only become popular in recent years and it has seen some incredible successes but also a few big failures.Read More
Community management is often mistaken for social media management, and while it’s definitely a key part of any social media strategy, managing your community becomes more urgent the bigger your customer base gets.Read More
When it comes to choosing between Offline or Online Sales, it doesn’t necessarily have to be an either/or situation. Offline retail is still the most popular, but online sales have also been rapidly growing more popular and will likely continue to do so.Read More
Christmas is upon us, and if there’s anything customers love more than their family and friends is buying their Christmas gifts for a bargain.Read More
It may seem impossible but Adwords was launched nearly 18 years ago today, and since then a lot has changed, Google multiplied its platforms, and regulary improved them. In July Google Adwords changed their name to Google Ads, but don't be scared, it is not a brand new platform.Read More
SEO (Search Engine Optimization) is used to help grow the organic visibility online via a non-paid search engine result. SEO affects not only a search engine position result but paid traffic pricing via google ranking helping a business become more noticed.Read More