Posts tagged sme
Why Does my Business Need Email Marketing?

The most basic description for email marketing can be defined as: the use of email to promote your business. It is used to create and nurture relationships with potential or current customers, keep them informed and updated on what’s going on with your brand, offer coupons and other exclusive discounts to encourage customer loyalty, and more depending on what type of business you’re in.

It is a direct form of marketing, the digital equivalent of sending brochures or flyers through traditional mail - except email marketing is much more efficient both for your wallet and for the environment.

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What is Google Ads and why Should I Use it?

If you’re like most business owners, the idea of running ads on Google is both enticing and intimidating. Chances are, if you do everything correctly, Google Ads could truly transform your business. But any mistake could result in you spending thousands of dollars with disappointing results.

But these risks and rewards do not really describe what this marketing platform is or how it works. Let's go over how it works, how it can benefit you and how you can get started.

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Business Grants and Support for SMEs and Startups in Ireland

The Irish economy has recovered from its darker days in an admirable way, and one of the factors that aided that recovery was the startup culture that it began to foster and nurture.

By attracting both tech giants and talent alike, Ireland managed to create a stimulating environment for business to start booming. The country is now entering a post-recovery phase where households are enjoying an increase in their income.

One of the ways the Irish Government is supporting that growth is by making incentives, grants and funds accessible to businesses.

Below is a list of some of the benefits that can help a Small Medium Enterprise (SME) or a startup regardless of what stage they find themselves in.


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New Year Resolutions for your Business

With another year nearing its end, it’s always a healthy exercise to look back, contemplate and discuss everything: what went above expectations, what went according to plan, what turned out underwhelming or simply not good.

It’s a good time to let go of the stress and mindset of the previous year and get into gear in order to face a new one, with renewed energy and refreshed ideas.


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