Posts tagged social media
Why planning your social content is important to your business

If you work in Digital Marketing, you know that for a social media strategy to be successful it requires proper planning, ahead of time. It is not just posting on Instagram or Facebook anymore. It’s time to take a more holistic approach, as in, looking at the marketing strategy as a whole and coordinating your social media efforts accordingly. Social media, traditional media, SEM campaigns, email campaigns, website developments, everything has to be coordinated for maximum efficiency. 

Having a common place for each team across your company or organisation to manage social media content, pose questions, make suggestions, allows for a much smoother implementation of your social media marketing plans.

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Is Influencing Marketing still a good investment?

Every year we see new trends in digital marketing, and some strategies can and will go out of style.

Influencing marketing has been around for a very long time, but it has only become popular in recent years and it has seen some incredible successes but also a few big failures.

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Why is it important to have a Community Manager?

Community management is often mistaken for social media management, and while it’s definitely a key part of any social media strategy, managing your community becomes more urgent the bigger your customer base gets.

Community management is mostly about relationships and how your brand seizes opportunities interact with your community in public online spaces.

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Christmas is coming, how can I stand out?

Christmas is upon us, and if there’s anything customers love more than their family and friends is buying their Christmas gifts for a bargain.

All jokes aside, it is a great way to draw attention to your business, it provides a context for new campaigns and contents to keep things moving in your social media, website and e-commerce shopfront and it helps your website become more relevant in search engines.

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What's changed with Google Products?

It may seem impossible but Adwords was launched nearly 18 years ago today, and since then a lot has changed, Google multiplied its platforms, and regulary improved them. In July Google Adwords changed their name to Google Ads, but don't be scared, it is not a brand new platform, rather a rebranding. Google has also rebranded other products as part of this new project.

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What is SEO?

Having a good website is only half the battle, creating a visually good website will help your company to gain traffic and appear on the first page of the search engine.

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