The most basic description for email marketing can be defined as: the use of email to promote your business. It is used to create and nurture relationships with potential or current customers, keep them informed and updated on what’s going on with your brand.Read More
If you’re like most business owners, the idea of running ads on Google is both enticing and intimidating. Chances are, if you do everything correctly, Google Ads could truly transform your business. But any mistake could result in you spending thousands of dollars with disappointing results.Read More
The Irish economy has recovered from its darker days in an admirable way, and one of the factors that aided that recovery was the startup culture that it began to foster and nurture.Read More
With digital marketing strategies becoming more and more essential to the vast majority of businesses, it is extremely important to stay on your toes if you want your business to grow.Read More
When it comes to choosing between Offline or Online Sales, it doesn’t necessarily have to be an either/or situation. Offline retail is still the most popular, but online sales have also been rapidly growing more popular and will likely continue to do so.Read More
Due to a refreshing stance on growing and improving as a country, the Irish Government is keen on investing in the innovation and prestige of what their schools offer in terms of education.Read More
The way Dublin has evolved in the past years is inspiring to say the least. Not too long ago, the city was far from being considered the ideal place to move to and start your career. Right now it has some of the most inviting workplaces around making it a prime choice for the ambitious & talented.Read More
Considering how many women have been instrumental in the first developments of what is known today as the tech industry, it can be mind-boggling to see how it became such a male-dominated field.Read More
Digital Marketing is an essential part of a brand’s communication and marketing strategy.. The thing is, everyone is already on it. That means the internet and all its most popular websites or social media platforms are now crawling with display ads and other online advertising mediums.Read More
Social Media and its importance to a company's communication strategy has been steadily growing and evolving for the past few years.
If we take all the social media platforms into account, they connect literally billions of people nowadays.Read More
In the past few years, Digital Marketing has become much more than an afterthought in a company’s marketing plan. It is now a quintessential part of a company’s identity, market positioning and its relationship with customers.
Dublin is currently considered to be one of the top European digital hubs, and to anyone living here it’s easy to see why.
Dublin’s Silicon Docks is the epicentre of Ireland’s booming tech scene, home to some of the world’s biggest tech titans such as Google, Facebook and Twitter.Read More
Digital Marketing should be a key component of a company's Marketing strategy since it allows the business to specifically target and reach a broader audience interested in purchasing their products or services. It also can generate leads & facilitate transactions if done by seasoned professionals.Read More
With another year nearing its end, it’s always a healthy exercise to look back, contemplate and discuss everything: what went above expectations, what went according to plan, what turned out underwhelming or simply not good.
If you are wondering what a KPI is, it’s basically what you should pay attention to if you want your business to flourish. The acronym stands for Key Performance Indicators, and as you can tell by the name, they are the factors you need to take into account while managing your business.
The idea of your business growing too fast can be a bit daunting and overwhelming. The idea of your business becoming boring, predictable and stale is also far from desirable. So, what is the best approach to such an important topic that can make or break your business?.
In only a couple of years, Facebook has grown immensely and has gathered an impressive 2.27 billion users. With such a huge platform, it was only a matter of time until advertising services were made available to everyone, from businesses to personalities, political parties, venues, artists, etc.
To those who are unfamiliar with these terms, Display Ads are those banners you often see on forums, on most websites, they can have different formats and placements. Search ads are the paid advertisements you see on top of your search engine result page on Google when you use to look something up.Read More
At first glance, it may seem as if startups and SMEs or small businesses are essentially the same; a small team of people lead by at least one entrepreneur trying to make a name for themselves in the market. Both share some of the same goals: growth, profitability and sustainability.Read More