Fast Growth, Slow Growth: Which one is Best for my Business?

The idea of your business growing too fast can be a bit daunting and overwhelming. The idea of your business becoming boring, predictable and stale is also far from desirable. So, what is the best approach to such an important topic that can make or break your business?

The answer will depend on several factors;  what stage is your business at, your resources and how comfortable you are with taking risks as an entrepreneur. It also depends on the kind of industry your business is in - tech start-ups, for example, can reap huge benefits from fast growth while a small local business might find growing slowly more adequate to its goals.



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Facebook Ads? Yes, No, Maybe?

In only a couple of years, Facebook has grown immensely and has gathered an impressive 2.27 billion users. With such a huge platform, it was only a matter of time until advertising services were made available to everyone, from businesses to personalities, political parties, venues, artists, etc. Although it has great potential, it also needs to be used wisely in order to reap the best results, otherwise you will be spending money without seeing the benefits of that investment since it’s so over saturated with user-generated content.



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Display Advertising VS Search Advertising: Which one should I go for?

To those who are unfamiliar with these terms, Display Ads are those banners you often see on forums, on most websites, they can have different formats and placements. Search ads are the paid advertisements you see on top of your search engine result page on Google when you use to look something up.

They are both very useful and can have great results that are worth your money - it’s important to determine what is the goal of your campaign before you invest in either of them, otherwise you risk not making the best use of these tools.


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Startups? SME’s? Small Business? What is the difference?

At first glance, it may seem as if startups and SMEs or small businesses are essentially the same; a small team of people lead by at least one entrepreneur trying to make a name for themselves in the market. Both share some of the same goals: growth, profitability and sustainability. However, there are some key differences between the two, especially in their approach to these goals and their funding strategies.

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Christmas is coming, how can I stand out?

Christmas is upon us, and if there’s anything customers love more than their family and friends is buying their Christmas gifts for a bargain.

All jokes aside, it is a great way to draw attention to your business, it provides a context for new campaigns and contents to keep things moving in your social media, website and e-commerce shopfront and it helps your website become more relevant in search engines.

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What's changed with Google Products?

It may seem impossible but Adwords was launched nearly 18 years ago today, and since then a lot has changed, Google multiplied its platforms, and regulary improved them. In July Google Adwords changed their name to Google Ads, but don't be scared, it is not a brand new platform, rather a rebranding. Google has also rebranded other products as part of this new project.

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What is SEO?

Having a good website is only half the battle, creating a visually good website will help your company to gain traffic and appear on the first page of the search engine.

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Why Us?

Here at Adfront, we believe that SMEs and Startups need to compete on a digital level against bigger and more established companies. They need to have the same tools, the same expertise and the same support.

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