Why Focus on Digital?

In the past few years, Digital Marketing has become much more than an afterthought in a company’s marketing plan. It is now a quintessential part of a company’s identity, market positioning and its relationship with customers.


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Best Hubs to Work in Dublin

Dublin is currently considered to be one of the top European digital hubs, and to anyone living here it’s easy to see why.

Dublin’s Silicon Docks is the epicentre of Ireland’s booming tech scene, home to some of the world’s biggest tech titans such as Google, Facebook and Twitter.

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Outsourcing Your Marketing Efforts

Digital Marketing should be a key component of a company's Marketing strategy since it allows the business to specifically target and reach a broader audience interested in purchasing their products or services. It also can generate leads & facilitate transactions if done by seasoned professionals.

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New Year Business Resolutions

With another year nearing its end, it’s always a healthy exercise to look back, contemplate and discuss everything: what went above expectations, what went according to plan, what turned out underwhelming or simply not good.


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Top 10 KPIs to Follow

If you are wondering what a KPI is, it’s basically what you should pay attention to if you want your business to flourish. The acronym stands for Key Performance Indicators, and as you can tell by the name, they are the factors you need to take into account while managing your business.



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Fast Growth Vs Slow Growth

The idea of your business growing too fast can be a bit daunting and overwhelming. The idea of your business becoming boring, predictable and stale is also far from desirable. So, what is the best approach to such an important topic that can make or break your business?.

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Facebook Ads? Yes, No, Maybe?

In only a couple of years, Facebook has grown immensely and has gathered an impressive 2.27 billion users. With such a huge platform, it was only a matter of time until advertising services were made available to everyone, from businesses to personalities, political parties, venues, artists, etc.

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Display Advertising VS Search Advertising

To those who are unfamiliar with these terms, Display Ads are those banners you often see on forums, on most websites, they can have different formats and placements. Search ads are the paid advertisements you see on top of your search engine result page on Google when you use to look something up.

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Startups & SME Differences

At first glance, it may seem as if startups and SMEs or small businesses are essentially the same; a small team of people lead by at least one entrepreneur trying to make a name for themselves in the market. Both share some of the same goals: growth, profitability and sustainability.

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Google Product Changes

It may seem impossible but Adwords was launched nearly 18 years ago today, and since then a lot has changed, Google multiplied its platforms, and regulary improved them. In July Google Adwords changed their name to Google Ads, but don't be scared, it is not a brand new platform.

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What is SEO?

SEO (Search Engine Optimization) is used to help grow the organic visibility online via a non-paid search engine result.  SEO affects not only a search engine position result but paid traffic pricing via google ranking helping a business become more noticed.

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Why Us?

Adfront was set up in January 2018 and is a new initiative set up by the Irish Independent News and Media, Our team consists of director Ross Conlon. In our office, Andrew Wade, our Managing Director, is always available with any questions you may have.

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